Tag: writing
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It’s a hat trick: 3 similarities between professional ice hockey and science comms
Insights gleaned from watching the 2025 Stanley Cup playoffs. The 2025 Stanley Cup playoffs is an exciting time of year for hockey fans. For about two months, the National Hockey League’s top 16 teams face off. Their ultimate goal? To win the oldest professional sports trophy in North America. As an ice hockey fan –…
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What PR pros need to know about working with faculty, scientists and academic experts
This content first appeared on PR Daily. Let’s face it: faculty, scientists and academic experts are often skeptical about working with PR and comms professionals. Whether they’re worried about their research being oversimplified and misrepresented or they don’t see the benefits of publicizing their work in non-academic realms, their apprehension can pose an uphill battle.…
