Category: Tips
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Finding optimism amid Trump’s attack on science
Of all the industries facing historic damages, cutbacks, defunding, and restrictions under the current president, let’s talk about the science and research industry. In January, Nature published a comprehensive graphical article that shows exactly how much has happened in the last year alone. Year one of his second term. I highly encourage you to scroll…
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What PR pros need to know about working with faculty, scientists and academic experts
This content first appeared on PR Daily. Let’s face it: faculty, scientists and academic experts are often skeptical about working with PR and comms professionals. Whether they’re worried about their research being oversimplified and misrepresented or they don’t see the benefits of publicizing their work in non-academic realms, their apprehension can pose an uphill battle.…
