From 2019-2024, I worked for Michigan State University’s Broad College of Business where I led communications and content strategy. Many of the samples featured below are from my time at Broad and encompass the breadth of my experience.
I earned my reputation as a powerhouse for having written, reviewed, edited, and published nearly 700 articles in those five years. Under my leadership, the college’s news content garnered nearly 530,000 total pageviews (as of 2024) and tripled average pageviews (growing from 39 views in 2014-2019 to 120 views in 2019-2024).
Other samples featured below include my recent work for a variety of freelance clients.
Research + Science Communications
I have written numerous articles and press releases, as well as provided direction, concepts, and scripting for podcasts and videos, all of which inform and inspire the public about research, scientific knowledge, and environmental issues.
MSU Broad College of Business Samples
This news article sheds light on the amount of money wasted in hospital operating rooms—and reveals how supply chain management practices could lead to monumental savings.
It became one of the Broad College’s top 10 best performing stories of all time, with pageviews over 3,700 (as of 2024). 🔥
This news article compiles research from accounting, finance, management, and supply chain management to help leaders see the business case for diversity, equity, and inclusion.
It was the first article of its kind; the college had never identified nor published content featuring common research themes across multiple disciplines.
This podcast episode is the first of a three-part series spotlighting MSU’s legacy of top-ranked supply chain management programs.
I led the creative direction of the podcast series, devising episode themes and concepts, identifying and interviewing key faculty members, and weaving interviews and host talking points into cohesive scripts.
MSU’s University Communications team produced this feature article and video on the Broad College’s supply chain management programs. I supported the project by selecting, coaching, and coordinating with key faculty to feature in the content, as well as advising on content direction and storytelling.
The video won a 2024 Michigan Emmy Award in the informational/instructional category. 🏆
International Union for the Conservation of Nature (IUCN) Samples
The IUCN is “a global authority on the status of the natural world and measures the need to safeguard it.” Within the IUCN, is the Species Survival Commission which is a network of more than 10,500 volunteer experts from around the world. Most are engaged in specialist groups or task forces.
The samples featured below were written for and published by the Shark Specialist Group as part of its quarterly magazine, Shark News.
This news article announces a leadership change for the IUCN Species Survival Commission’s Shark Specialist Group.
This news article illustrates how a researcher changed the way sharks are tracked.
This news article documents outcomes and updates from the Shark Specialist Group’s work to map the world’s oceans for sharks. This monumental effort, called the Important Shark and Ray Areas project, has involved more than 700 scientists and experts working to understand what areas and waterways need protection to conserve sharks.
MSU College of Natural Science Sample
This news article and press release feature groundbreaking astronomy research from MSU.
Information and quotes were cited from my news article and press release by CNN, Space.com, and the U.S. National Science Foundation.
Content Strategy + Direction
I have developed intentional and strategic content plans to engage audiences around timely events.
MSU Broad College of Business Samples
The Spartan Gift Guide was the first content of its kind for MSU, helping audiences during the holiday season support and shop for goods and services from alumni and student entrepreneurs. The inaugural list, published in 2020, became an overnight success and remains an annual tradition.
The Spartan Gift Guides are the Broad College’s best-performing content of all time, amassing more than 40,000 pageviews total. 🔥
This news article showcases a one-of-a-kind Spartan graduate.
It was published near graduation to celebrate an inspiring story from the Class of 2021.
This news article spotlights a unique strength of the Broad College’s Full-Time MBA program.
It was published ahead of an admissions cycle to be used for program outreach.
This news article highlights a gift to the Broad College made by a Michigan brewing legend, Larry Bell of Bell’s Brewery.
It was published and pitched to media on Oberon Day, an annual holiday celebrating the release of Bell’s Oberon wheat ale. The news was picked up by Crain’s Grand Rapids Business.
Branding + Executive Communications
I have brought creative direction and content development and leadership to key brand materials like annual reports and holiday greetings. I have also devised brand messaging, including original taglines, digital and print marketing copy, email marketing campaigns, and concepts and scripts for promotional videos.
I have also supported leaders and executives by crafting scripts, speeches, talking points, and public statements on their behalf.
MSU Broad College of Business Samples
I led the content direction for the Broad College’s annual reports, crafting report themes and identifying stories to feature, as well as comprehensively writing each report.
The 2019 Annual Report “Journeys” won a Michigan Addy Award. 🏆
I led the content direction for the Broad College annual holiday greeting, bringing new concepts to the table and showcasing brand messaging in both physical cards (mailed to significant alumni and college supporters) and accompanying video scripts.
Notably, I devised the college’s cutout card concept in 2021 and the “step into the new year like a Spartan” concept and theme in 2022, which featured MSU’s mascot, Sparty.
This anthem video showcases the Broad College’s current tagline and brand messaging (launched in 2023).
I developed the Broad College’s official tagline, “inspire the future of business.” I also crafted brand messaging, brand pillars, positioning, and boilerplate text, all of which are showcased in the script I wrote for the anthem video.
This booklet promotes the Broad College’s undergraduate programs.
I wrote the copy for this booklet featuring the new tagline and brand messaging.
This article recounts the monumental success of opening a new building on campus.
I wrote the speech on behalf of the Broad College dean, which was repurposed into this article.
When Eli Broad passed away in 2021, his life and lasting impact were celebrated across MSU. I wrote a tribute letter honoring Eli Broad on behalf of and in collaboration with the Broad College dean.
It became one of the Broad College’s top 5 best performing stories of all time, with pageviews over 8,000 (as of 2024). 🔥
I came up with the ‘Unreasonable and Unforgettable’ headline for the tribute letter, which was also used in university-wide messaging, including the 2021 Spartan magazine cover.
This annual video welcomes students back to campus at the start of the academic year.
I provided creative direction for the video and wrote the script on behalf of the Broad College dean.
This community letter and video message were published in the wake of campus tragedy.
I wrote the letter and script on behalf of the Broad College dean.
Moii AI Sample
This booklet showcases the corporate profile of tech startup company, Moii AI.
I developed Moii AI’s official tagline, “smarter footage, better business outcomes.” I also crafted brand messaging, brand pillars, positioning, and boilerplate text.
Editing
I comprehensively copyedit, proofread, and content edit to ensure materials are clear, engaging, and accessible. I also have a keen eye for the big picture, adding creative headlines and branded messaging to bring a piece to life.
MSU Broad College of Business Samples
This article showcases a Netflix animated film produced by a Spartan alumnus.
This article highlights the opening of a new hotel in East Lansing and its many ties to the Broad College.
I promoted the story with the email subject line, “This hotel is a Green and White dream,” which broke college records for email open rates. 🔥
This article spotlights how the government used an MSU facility to respond to the COVID-19 pandemic.
I empowered and coached this student to write about her experience winning a Broad College art contest and festival. Her article and video poem were shared through the university’s communication channels and website.
This article highlights the historic wins a student achieved during his senior year as a golfer.
I empowered and coached this staff member to write about his experience as a first-generation college student and how that helps him work with current Spartans. His article was shared through the university’s communication channels and website.
This article highlights faculty expertise about making the most of advertising during the Super Bowl.
Natural Awakenings Magazine Samples
Natural Awakenings is a national healthy living magazine. Since October 2024, I have contributed to the East Michigan branch of the magazine by copyediting and writing news briefs for each monthly issue.
Circulate PR 